The Media Literacy Labyrinth: You, Critical Thinking, and Cats

The Media Literacy Labyrinth: You, Critical Thinking, and Cats
“A business-friendly community: from challenge to project idea”
IREX Ukraine
Sector:
Non-profit organizations
Topic:
Technology and IT
Information Security

The Media Literacy Labyrinth: You, Critical Thinking, and Cats

About 
the project

The Technomatix team has digitized the interactive offline exhibition ‘Media Literacy Labyrinth’, and now all 10 rooms are available online! Developed in partnership with IREX and supported by the U.S. Embassy in Ukraine, this became a true "passion project" for everyone involved.

It’s a gamified space where you can easily figure out:

How information overload
messes with our lives (and how to fix it);
How to spot fakes, manipulation, and propaganda;
How to pop your "filter bubble"
and ditch annoying stereotypes.
We could write all day, but it’s better to see it for yourself.

Why we love the Labyrinth (and why you will too)

Learning through play. Interactive exercises keep things spicy, so you’ll soak up knowledge without even realizing you’re "studying."

Loads of examples from... the Cat Universe. They’re cute, but the lessons are as sharp as a cat’s claws.

Feedback that actually makes sense. No academic jargon here — everything is explained so clearly you won't need a tutor. Plus, the humor will give you a nice dopamine hit to keep you motivated!

To make sure users feel the scale and texture of every room, we pulled out all the stops:

Interactive 3D Space

Every room is a 360° panorama. You’re not just looking at a screen; you’re standing right in the middle of it. Look around, "walk" up to the walls, and explore every corner.

3D Depth that Pops

Interactive elements literally "stand out" from the walls so your eyes stay engaged. We even spent dozens of hours fine-tuning the lighting so it’s easy
on your
eyes.

No "Start Over" Frustration

The system saves your progress automatically. Feel free to close the tab, grab a tea, and jump back in exactly where
you left
off.

The Labyrinth in Your Pocket

Everything is fully mobile-optimized. Explore the world of media literacy on the bus or while waiting in line—just swipe and tilt your phone.

Barrier-Free Learning

Every wall is narrated, and the original audio guide can be downloaded directly from the landing page. This ensures people with visual impairments can learn about fakes and manipulation just as comfortably.

At the end, there’s one last challenge. Answer a few questions about... yourself (no interrogation, we promise!), and you’ll get a personalized certificate—proof that you’re officially resistant to any info-traps.

Want to turn your training
into an exciting journey?

Write to us, call us, or send a cat meme.

Brief

We’ve created a series of six mobile learning courses designed to introduce the target audience to the therapeutic characteristics of drugs produced by the international pharmaceutical company Teva. These courses have been developed using the RISE authoring tool, which facilitates responsive and easily digestible information presentation, ensuring convenient access on any device.

Tools
Articulate Rise
Adobe Illustrator
Team
Name Surname
Role
Name Surname
Role
Name Surname
Role
Name Surname
Role
Brief
Tools
Team
Brief

Technomatix developed the Media Literacy Labyrinth in partnership with IREX and with the support of the U.S. Embassy in Ukraine. We transformed an offline exhibition into 10 interactive 3D rooms where anyone can learn to spot fakes and manipulations through an engaging game format.

Tools
Webflow
SeekBeak
Adobe Illustrator
Team
Anna Krasinska
Instructional Designer Lead
Andrii Oborskyi
Course Developer Lead
Roman Baraniuk
Lead Project Manager
Mariia Babycheva
Graphic Designer Lead
Client
IREX Ukraine
Brief

Technomatix developed the Media Literacy Labyrinth in partnership with IREX and with the support of the U.S. Embassy in Ukraine. We transformed an offline exhibition into 10 interactive 3D rooms where anyone can learn to spot fakes and manipulations through an engaging game format.

Tools
Webflow
SeekBeak
Adobe Illustrator
Team
Anna Krasinska
Instructional Designer Lead
Andrii Oborskyi
Course Developer Lead
Roman Baraniuk
Lead Project Manager
Mariia Babycheva
Graphic Designer Lead