Kosiv Community Business Case: Turning Local Experience into Educational Video Content
Бізнес-кейс Косівської громади: відеорепортаж як навчальний контент
About the Project
Ceramicists, weavers, carpet makers, embroiderers, pysanka artists, wood and bone carvers, metalworkers, furriers… This may sound like a festival lineup, but these craftspeople are actually one of the driving forces behind local economic development in the Kosiv community in Ukraine’s Ivano-Frankivsk region.
As part of the educational project “Business-Friendly Community: From Challenge to Project Idea,” commissioned by U-LEAD with Europe and implemented by the German government-owned company Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) GmbH, our production team had the opportunity to visit this Carpathian center of traditional crafts and turn the community’s experience into a practical learning video case.
Instead of generic examples, we told the story of the Kosiv community through the voices of the people who made it happen. The video case explores:
How can a community keep its local economy moving despite the challenges of war?
How can effective projects be designed to support and develop entrepreneurship?
How can communities attract funding for ambitious development initiatives?
Як запустити економічні процеси в громаді попри виклики війни.
Як розробляти дієві проєкти в сфері сприяння та розвитку підприємництва.
Як залучати кошти
в громаду під амбітні розвиткові ініціативи.
We chose a reportage format, which is unusual for educational content, to do more than share knowledge. Our goal was to show other communities a real path from challenge to action and inspire them to build on the successful experience of their peers.
The Challenge: Learning Through Real-World Experience
Through the stories of the people featured in the case, we needed to do more than tell the story of business development in the Kosiv community. We had to show, step by step, how a development initiative is planned using the intervention logic approach.
What problem or need is the starting point for a development initiative?
How is an idea shaped, and who are the key stakeholders?
What resources are needed to make it happen, and where can they be found?
What actions lead to tangible results?
How do those results contribute to the community’s long-term development?
The Solution: Reportage as a Learning Format
When choosing the format for the video case, we said:
.svg){kind=icon}
Authentic storytelling
Real people navigating the journey themselves
Honest stories of challenges, decisions, compromises, and discovery
Talking-head lectures
Experts who simply tell you “the right way” to do things
Idealized success stories with all the risks and doubts edited out
From this contrast, we developed our own formula for an educational reportage: a way to present real community experience in a format that other communities can actually relate to and replicate.
“here’s how we actually did it.”
else’s experience can be the strongest
motivation to take action.
The Workflow in Numbers
For this project, the TMX team took responsibility for the full video production cycle, from concept to final edit.
.webp)
.png)
.png)
.png)
