TMX

Economics

Lights, Camera, Action... Woof, and It's a Wrap!

About
the project

What if we combine info about how the government buys, how to sell to the government, Prozorro Market, a dog, a microphone, a kilogram of potatoes, and a huuuuuuge team of people who want you to see EVERYTHING?

Everything about public procurement. No, even better: only the ESSENTIALS about public procurement. This could have been a film directed by Terry Gilliam. But it turned out to be an educational series, created by SE "Professional Procurement" and Technomatix, and hosted on the Diia.Education platform.

Who did we make this for?

The government contracting authorities looking for a supplier through

the Prozorro, system to buy profitably and without unnecessary hassle

Business and entrepreneurs who want to start selling their goods on

Prozorro Market , to become a supplier and participate in transparent procurement

All citizens: every one of you who is reading this text right now, and more!

to understand how public procurement takes place and what tools exist for its control

The educational series is created for EVERYONE, who wants public funds to work effectively. From the activist who tracks where our taxes go, to the responsible civil servant.

What did we do?

Educational Videos

14 episodes in the talking heads & woofing dog format, interspersed with animation and infographics

Reels for social media

3 videos, each targeting a specific audience: buyers (contracting authorities), suppliers, and the society

Promo Video

a staged story where experts "figure out", "spotlight" how the public procurement sector works, and pass the ball to the viewer to learn more about it

In Frame

9 experts (from Professional Procurement, Prozorro,
Medical Procurement of Ukraine, and the Reforms Support Office of the Ministry of Defence of Ukraine) were involved in the series filming.

Clear explanations for any of the target audiences, real-life examples, and cases from the experience of actual government buyers (yes, they exist 😉).

The 10th expert was the dog Sirko, or rather the actress Baria, who collected thousands of ear scratches

Animation integrated into the introductions of 4 episodes, along with animated explanations in each series.

3D graphics with a depth effect, generated by AI,
which emphasizes the spatial realism of the objects
mentioned in the video.

До зйомки серіалу було залучено 9 експертів та експерток (від
Профзакупівель, Prozorro, Медичних закупівель України та Офісу
підтримки реформи Міністерства оборони України).

Зрозумілі пояснення для будь-якого з ЦА, живі приклади та кейси з досвіду справжніх держзамовників (так, вони існують😉).

10 експертом став пес Сірко, а точніше акторка Барія, що зібрала тисячі почухашок за вушком

Анімаційні ролики інтегровані у інтро 4 серій та анімовані пояснення у кожній серії.

3-D графіка з ефектом глибини, згенерована ШІ,
що підкреслює просторову реалістичність об'єктів,
згаданих у відео.

3 days of filming

not that many, but...

10 kg

of various goodies were eaten by our team

Interesting Figures

750 hours

were spent writing, agreeing upon, and correcting the scripts — round and round

1900 gigabytes

of video materials, and we didn't even count the behind-the-scenes content 😲

How will the TMX team remember this project?

7 folders of behind-the-scenes material and almost 10 months of work are nothing, because the following maxims made it onto our mood board:

We need a dog that
is safe for ministers

Then let's film Diia in one
take, if it's so simple

I can pretend to actually
catch a fly

The rest is too personal, buzz 🤫

You can watch the educational series now, register via the link.

до
перегляду!

Brief

We’ve created a series of six mobile learning courses designed to introduce the target audience to the therapeutic characteristics of drugs produced by the international pharmaceutical company Teva. These courses have been developed using the RISE authoring tool, which facilitates responsive and easily digestible information presentation, ensuring convenient access on any device.

Tools