Educational Video Production

Watching and interpreting are fundamental action-based methods of learning. That is what video-based learning offers to us. That is why we are continuously expanding our educational video production services.
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What Is Video Based Elearning?

Try to recall how frequently you have sought assistance in a particular situation and found it through a video on YouTube or elsewhere. How to install software? How to fix a water leak? How to draw a rabbit? Regardless of what you are searching for, it is highly probable that you would click on the instructional video in the search results rather than a lengthy written article.

Video based elearning exploits recorded video assets as an approach to delivering educational content. It allows learners to visualize complex concepts, observe practical demonstrations, and follow step-by-step instructions, making it particularly effective for acquiring new skills or practical knowledge. Filmed education videos may be enriched with animation, graphics, interactive exercises, and narration to provide a rich and immersive learning experience. Depending on the needs, educational videos can be used as a stand-alone method of delivering training (e.g. video courses) or as part built into a larger scaled elearning solution.

What Is Video Based Elearning?

Try to recall how frequently you have sought assistance in a particular situation and found it through a video on YouTube or elsewhere. How to install software? How to fix a water leak? How to draw a rabbit? Regardless of what you are searching for, it is highly probable that you would click on the instructional video in the search results rather than a lengthy written article.

Video based elearning exploits recorded video assets as an approach to delivering educational content. It allows learners to visualize complex concepts, observe practical demonstrations, and follow step-by-step instructions, making it particularly effective for acquiring new skills or practical knowledge. Filmed education videos may be enriched with animation, graphics, interactive exercises, and narration to provide a rich and immersive learning experience. Depending on the needs, educational videos can be used as a stand-alone method of delivering training (e.g. video courses) or as part built into a larger scaled elearning solution.

Our Expertise in E learning Video Production

Educational video production is a regular service Technomatix provides for many years. Our team is skilled in crafting engaging and informative education video content that meets the specific goals and objectives of our clients. We offer full-cycle learning video production including pre- and post-production stages. We are developing not only instructional videos to enhance learning but also captivating promotional ones to showcase elearning products or services.
Training Video for VET Students
Supported by the International Labor Organization and the Ministry of Education and Science of Ukraine we’ve developed 30+ training videos covering four vocational specializations. These materials were developed in the midst of the COVID-19 pandemic as a pilot project demonstrating ways video-based training can be carried out in vocational-technical schools to make learning institutions provide practical knowledge at a distance. Among the released projects are how-to-detailed training lessons, video lectures with appealing visuals highlighting key points, and screencasts presenting a software tutorial.
Live-Action Demonstration Video for Corporate Training
Another video shoot we conducted at Ferrexpo’s Poltava factory for the production of iron ore pellets. This footage enriched an interactive elearning self-paced course on vacuum and centrifugal pumps exploited at the factory. Namely, videos were called to showcase factory employees performing their daily hands-on routine on equipment operation and upkeep in a real-life working environment. This format has proved to be great at explaining operational processes to new hires.
Scenario Video for Target Audience Awareness
We created a series of scripted stories featuring professional actors to promote the idea of cybersecurity importance among elders. These teasers were a piece of a large set of digital and printed products developed by Technomatix for the CRDF Global educational project on cybersecurity for seniors. In this case, we used the power of storytelling to emphasize the consequences the older generation can face if ignoring online threats such as identity theft, scams, and fraud.
Talking-Head Lecture for Course Intro
A short intro video casting a subject-matter expert was chosen as a solution to present the topic and key issues of the CRDF Global course on critical infrastructure security comprising nine learning modules. This type of video is cost-effective and easier to produce compared to the previously mentioned ones. At the same time, the expert word is always valuable and is more persuasive when said face-to-face.

Which Types of Educational Videos Can We Develop?

Video based elearning appears in different formats each having its peculiarities and meeting unique requirements. These are examples of video types commonly used in learning settings, as crafted by Technomatix elearning production company.

Talking-Head Lecture

These videos are led by the expert delivering a lecture on a specific topic. The expert addresses directly to the camera conducting face-to-face contact with learners. The focus is primarily on the expert's face and his or her spoken delivery.

An interview is one of varieties of the talking-head clips created by educational video production companies. It is a recorded discussion or conversation with subject matter experts or professionals in a particular field. They provide insights, expert opinions, and perspectives on specific topics.
Purpose: To convey the information and material covered in a lesson in a way that allows learners to revisit and review the content at a time that suits their convenience.

Core characteristic: Direct communication between the instructor and the viewer.

Production: The simplest way to create a video lecture is to take a single camera and capture a speaker or to make a record during a webinar performance. More resourceful videos require several cameras to capture the expert at different angles and corresponding efforts to edit the raw footage.

Application: Long lectures (20 min plus) are typically used as a stand-alone learning asset that covers a topic in detail, while short talking-head clips are used inside online courses as an additional content-presenting format.

Screencast

Screencasts are a type of instructional video that captures the actions and visuals on a computer screen. In these videos, the instructor demonstrates and explains concepts, processes, or tasks by recording their on-screen actions, without or along with accompanying audio narration.
Purpose: To provide visual guidance for computer-based tasks, software usage, or digital processes.

Core characteristic: On-screen actions performed by the instructor. No film camera and crew are needed.

Production: Screencasts vary in their style and production quality, ranging from casual and quickly created via simple app recordings to more professional and visually engaging pieces that incorporate graphic animations to explain concepts.

Application: These videos can be used to teach a wide range of topics, including software tutorials, programming concepts, website navigation, graphic design techniques, data analysis, and more.

Scenario Video

Such education videos typically depict a narrative or story and involve characters or actors who demonstrate and navigate through specific situations relevant to the learning objectives. Learners observe how the characters in the video respond, interact, and make choices based on the presented scenario.
Purpose: To present a problem, challenge, or decision-making opportunity within the context of the subject being taught.

Core characteristic: A scripted story set in realistic and contextualized situations that learners can engage with.

Production: These videos are the most complex and expensive in production assets as lots of skilled professionals are involved in all stages of bringing them to life.

Application: This is the most suitable format for case-study learning that aims to explore practical applications and decision-making processes. Engaging promos are also typically built on storytelling techniques.

Demonstration or How-to Video

These are tutorial records that provide step-by-step guidance and demonstrations on how to perform a particular task or skill. They are often designed to be concise and focused, breaking down complex tasks into manageable steps for easier understanding. In these videos, an instructor visually demonstrates the step-by-step process of completing a task, allowing learners to observe and learn from the practical demonstration.
Purpose: To provide learners with a clear and visual understanding of how to perform a particular activity or master a specific skill.

Core characteristic: Clear and concise linear structure.

Production: Typically, a high-quality final product entails conducting on-site filming at a venue where students will put their showcased skills into practice. Within the footage, actual employees are featured rather than actors.

Application: Such videos are definitely the best option to demonstrate vocational techniques, showcase the operation of machinery, and software usage, provide a visual walkthrough of scientific experiments, etc.

Overview Video

It is developed to give students a brief but comprehensive overview, allowing learners to grasp the big picture and develop a basic understanding of the subject before diving into more detailed content. They may cover the main themes, subtopics, key terms, and takeaways, or fundamental concepts associated with the topic.
Purpose: To provide an introductory or foundational understanding of a topic, setting the stage for further exploration or learning.

Core characteristic: Combination of informative content with storytelling techniques.

Production: While a higher production value is possible in an overview video, it can also be produced in a more informal or minimalist style. This flexibility allows for different approaches applied by a training video production company.

Application: These videos are often used at the beginning of a course or learning module to provide learners with an overview of what they can expect to learn or to introduce a new topic. An overview video can be a solution to streamline the onboarding of the employees.

Enrichment Techniques We Use in Educational Video Production

One might argue that listening to a talking head for half an hour might become tedious, and simply watching an overview video may not facilitate active learning. Actually this is a unique challenge every educational video production company comes across. While we can't completely dismiss these statements, we continually strive to enhance the methods that enable us to create captivating educational videos that actively involve users in the learning process.

Visual Enhancements

By incorporating visually appealing elements such as graphics, animations, diagrams, or relevant images we bring dynamics to training videos in which the audio component prevails. These visuals help to illustrate concepts, break down complex ideas, highlight key issues, and make the content more engaging and memorable.

Interactivity

The best way to encourage viewers’ participation and active learning is to integrate interactive elements such as quizzes, polls, or questions throughout the video. With such interactive features, we induce learners to test their knowledge, reflect on the content, and engage with the material on a deeper level.

Varied Pace and Delivery

This very technique isn't as obvious as the previous two. But we insist that varying the pace, tone, and delivery style within the video can help maintain viewer interest. Incorporating pauses, emphasizing key messages, using humor, and adjusting the rhythm of the narration can create a more dynamic and captivating viewing experience in video based elearning.

Benefits of Educational Videos

Emotional Connection with Subject Matter

Watching talking head lectures featuring trusted experts or viewing well-crafted scenario stories can establish a strong sense of emotional connection. Associating learning with an emotional component triggers the release of neurotransmitters that heighten our alertness and focus. This heightened attention facilitates improved encoding of information into memory.

Meaningful Content Acquisition

Emotional connections make learning more meaningful and transformative. They spark curiosity, inspire critical thinking, and encourage deeper reflection, leading to a profound understanding of the subject matter.

Easily Digestible Mode

Educational video content is an integral part of the microlearning approach we follow, allowing learners to focus on important concepts. Each video fragment is logically structured and bite-sized, making it easily consumable within a short attention span. This format supports engagement in the learning process and enhances retention of information.

Key Takeaways of Video Based Learning

Nature

Multifaceted, manifested in the gradation of videos: talking head, scenario, overview, how-to demonstrations, and screencasts.

Ability

Mediator ones, which activate the engagement of several sensory channels of the participants simultaneously, positively affecting the assimilation of basic and in-depth information.

Value

Immersiveness - immersion in the learning context thanks to the "live" feature of the video format. There is an empirical perception of educational content for its analysis, processing, and generation of conclusions.

Full-Cycle Learning Video Production

From concept to final release with Technomatix

Providing a full range of educational video production services, we guarantee the crafted content supports learning goals, resonates with the students, and enhances their learning experience. A wide range of trusted business partners in media production allows us to face any challenges, implement diverse educational tasks, and seamlessly execute the entire video creation process. The specific stages and processes may vary depending on the project and its requirements.

Pre-Production Stage

Concepting

This is the initial phase when the general ideas for the future educational video are generated. It includes brainstorming sessions, research, and discussions to determine learning objectives, target audience, messaging, and overall inventive vision for the project.

Scriptwriting

Once the concept is agreed upon, the script is written to outline the narration, dialogues, actions, and the flow of the story.

Storyboarding

It is a process of developing a visual narrative of the story, the guide of the visual composition divided into logical and semantic shots and scenes. Storyboards act as a reference during the filming and editing stages.

Scouting the location

This involves identifying and selecting appropriate filming locations that align with the requirements of the script and creative vision.

Casting and selecting talents/crew

This enlists conducting auditions, reviewing portfolios or reels, and selecting individuals who best fit the desired roles and have the necessary skills or qualities.

Tailoring a shooting plan

The plan is created to outline the timeline and sequence of activities for the educational video production. It includes details such as shooting dates, location bookings, equipment rentals, and other logistical considerations.

Budgeting

This incorporates determining expenses for equipment, crew, locations, props, costumes, transportation, and other production needs.

Production Stage

Coordinating

The production stage requires our team of skilled professionals, including a director, camera operators, sound technicians, lighting technicians, and other crew members. At this stage, the actors are also engaged. We coordinate and handle various aspects of the production process and ensure smooth operations.

Capturing

At this phase, the actual recording of the video takes place. It involves setting up cameras, lighting equipment, and audio recording devices, as well as directing actors or presenters to capture the desired shots and scenes.

Audio Recording

This includes capturing dialogues, voiceovers, auxiliary sound effects, and any other audio elements required for the video.

Post-Production Stage

Video Editing

This encompasses assembling and arranging the raw footage into a planned sequence, adding transitions, effects, and audio enhancements.

Color Correction and Grading

This step entails adjusting the color balance, contrast, saturation, and overall visual tone of the footage to achieve the desired look and feel.

Audio Editing and Mixing

The audio tracks are refined, background noise is reduced or eliminated, and various audio elements (such as voiceovers, dialogues, music, and sound effects) are balanced and mixed to create a pleasing auditory experience.

Visual Effects (VFX)

If needed, visual effects such as computer-generated imagery (CGI), motion design, or compositing are added to enhance the visual appeal or convey specific messages.

Titles and Graphics

This stage involves designing and incorporating text overlays, lower thirds, titles, and other graphical elements to provide information or enhance the storytelling.

Rendering and Exporting

Once all the editing and enhancements are completed, the final video is rendered into a suitable format and exported to be ready for distribution or viewing on different platforms.

Why Technomatix as Your Educational Video Production Company?

At Technomatix, we have a deep appreciation for the power of videos. Our team consistently endeavors to discover the optimal mix of an educational component, an appealing visual solution, and the emotional context embedded within the narrative. Since we accompany the project from the birth of the idea to the final release, we ensure our education videos have the format to support learning goals, are enriched with additional effects that do not overload but facilitate knowledge retention, and content's quality corresponds to the requirements and the budget, while creative professionals are involved at all stages of training video production process.
Are you ready to discuss the details of producing your video-based training? We are eagerly waiting for your request to guide you through the fascinating journey of education video production. Together, we can create an immersive elearning experience for your audience!

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