Custom e-Learning Course: “Categorization of Channels and Standards of Product Display”

“Categorization of Channels and Standards of Product Display” is a merchandising distance training course for Kimberly-Clark Ukraine employees.

During the course, the participant acquires the skills of promoting the company’s products through effective representation in various types of outlets. Our team consolidated the description of various outlets and requirements for placing all necessary categories of goods in the course creation to achieve this learning goal.

To ensure that the course content was easily perceived and remembered for a long time, we used several purposeful techniques during its development:

• structured the theoretical material and created an interactive map so that it was convenient for the participant to navigate through the sections of the course both at the first and after re-acquaintance with it;
• included in the course illustrative examples of the placement of goods, using the most appropriate means of infographics and photographs of the customer;
• voiced information slides, using all possible channels of perception to work with the material;
• added stylized buttons, bookmarks and links to help the participant, ensuring his/her active cooperation with the learning content.

The test results, which are displayed in the final part of the training, demonstrate the participant the degree of mastering the basic concepts of the course.